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21Episodes
Management & Marketing

Marketing discussions featuring the staff of Now Media Group. Each week, different marketing topics are broken down from a variety of perspectives.

Episodes

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Join Richard in his guest hosting debut, along with Melissa, Jonathan, Gloria, and Nick for a discussion about the ethics and challenges of marketing to underprivileged groups. From the shady side of Payday Loans to the ways that Big Data is able to exclude certain groups, we explore how those who are in poverty are effectively targeted by marketers. This is also the longest podcast at almost 48 minutes. 

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Join us for Episode 20 of the Marketing Monday Podcast where we discuss the importance and controversy of marketing to different ethnicities. 

The team included Melissa, Jonathan, Richard, and Gloria, and the podcast runs 38 minutes. 

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Ever wonder which pop-star is considered a marketing genius or what you get in a subscription to Glossy Box?

Check out Episode 19 of the NMG Podcast to find out. Join Sophie, Jonathan, Richard, Gloria, and Nick for a podcast that covers some of the most interesting things that are happening right now in the world of marketing. 

 

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Join Sophie, Jonathan, Richard, Gloria, and Nick for a discussion about privacy in marketing. This episode runs 47 minutes long and talks about various aspects of how consumer privacy is impacted by marketing.

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Join our podcast team as we discuss the best digital ads of the first half of 2017 and explore the qualities that make an outstanding advertisement.

 

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Podcast Show Notes – Best Ads So Far in 2017

Monday – July 17, 2017

 

Additional Information and Related Links:

 

 

 

Links related to Mail Chimp campaign —

http://www.adweek.com/creativity/drogas-mailchimp-campaign-wins-one-of-3-cyber-grand-prix-awarded-at-cannes/

http://www.adweek.com/creativity/the-25-best-ads-of-2017-so-far/

https://www.workato.com/blog/2017/07/mailchimp-created-weirdest-ad-campaign/#.WW0b6ITyuM8

https://www.entrepreneur.com/article/294550

https://droga5.com/work/did-you-mean-mailchimp/

 

Links related to Spotify campaign —

http://www.investopedia.com/news/google-facebook-dominate-digital-ads-2017/

https://www.adforum.com/top5/digital-innovation/6

https://wearetribu.com/best-digital-campaigns-2017/

 

Links related to New York Times campaign —

http://adage.com/article/advertising/truth-hard-york-times-oscars-ad/308069/ 

http://www.adweek.com/creativity/the-new-york-times-tackles-government-secrecy-in-the-latest-the-truth-is-hard-to-find-spot/

https://www.fastcompany.com/40411116/the-new-york-times-shows-just-how-hard-it-is-to-find-the-truth 

 

Links related to Hyundai campaign —

http://observer.com/2015/08/newspaper-death-spiral-made-plain-in-one-chart/

https://www.theatlantic.com/business/archive/2016/11/the-print-apocalypse-and-how-to-survive-it/506429/

http://news.wgbh.org/2016/01/26/local-news/print-dying-digital-no-savior-long-ugly-decline-newspaper-business-continues

http://www.journalism.org/2016/06/15/newspapers-fact-sheet/?mobiright-demo=anchor,anchor

http://www.news5cleveland.com/news/local-news/cleveland-metro/cleveland-latest-large-city-with-newspaper-cuts-as-plain-dealer-marks-last-week-of-7-day-delivery

http://www.pharmexec.com/do-award-winning-ads-work-pharma

https://www.youtube.com/watch?v=fNmeW82fMeg

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Join Richard, Melissa, Nick, and Sophie for a podcast about marketing to Baby Boomers, Gen-X, and Millenials.

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Join us for the first all-female edition of the NMG Podcast as the team discusses the most controversial topic yet: Misogyny in Marketing. Team: Hannah, Sophie, Savanah, Melissa Running time: 42 minutes

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In episode 12, the team talks about Native Marketing from various perspectives. Is it ethical or deceptive? You can decide after listening to our 40 minute breakdown of Native Marketing on the NMG Podcast.

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In Episode 11, the team discusses the role of ethics in marketing. In the first half, each person discusses one aspect of ethics in marketing and in the second, they discuss some well-known ethical dilemmas that are common challenges for marketers. 

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In episode 10, Sophie, Melissa, Richard, Hannah, & Nick each break down an example of marketing gone wrong. Then, the team discusses marketing disasters as a group. Companies mentioned include Wells Fargo, Pepsi, Lifelock, Starbucks, and the Fyre Festival.

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