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19Episodes
Management & Marketing

Marketing discussions featuring the staff of Now Media Group. Each week, different marketing topics are broken down from a variety of perspectives.

Episodes

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Ever wonder which pop-star is considered a marketing genius or what you get in a subscription to Glossy Box?

Check out Episode 19 of the NMG Podcast to find out. Join Sophie, Jonathan, Richard, Gloria, and Nick for a podcast that covers some of the most interesting things that are happening right now in the world of marketing. 

 

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Can you guess which celebrity attempted a food stamp challenge only to quit four days later? 

Know which brand of Yogurt had to pay $45 million because of their claims that they boost your immune system? 

Find out these answers and more on the Now Media Group Podcast Episode 18!

Join Sophie, Richard, Gloria, & Nick for a discussion on False Advertising and how it impacts society.

 

Please remember to follow Now Media Group on Facebook and to like and share the podcast!

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Join Sophie, Jonathan, Richard, Gloria, and Nick for a discussion about privacy in marketing. This episode runs 47 minutes long and talks about various aspects of how consumer privacy is impacted by marketing.

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Ever wonder how to determine the lifetime value of a customer? What about the most common mistakes people make on Adwords? All of these questions are answered in this episode of the Now Media Group Podcast. 

Join Jonathan, Austin, Melissa, & Nick for a podcast on effective PPC marketing.

Related Links:

http://www.powertraffick.com/ppc-trends-and-statistics

http://www.sitewit.com/2015/01/27/10-surprising-statistics-pay-per-click/

http://mgrconsultinggroup.com/ppc-study-google-adwords-industry-benchmarks/

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Join our podcast team as we discuss the best digital ads of the first half of 2017 and explore the qualities that make an outstanding advertisement.

 

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Podcast Show Notes – Best Ads So Far in 2017

Monday – July 17, 2017

 

Additional Information and Related Links:

 

 

 

Links related to Mail Chimp campaign —

http://www.adweek.com/creativity/drogas-mailchimp-campaign-wins-one-of-3-cyber-grand-prix-awarded-at-cannes/

http://www.adweek.com/creativity/the-25-best-ads-of-2017-so-far/

https://www.workato.com/blog/2017/07/mailchimp-created-weirdest-ad-campaign/#.WW0b6ITyuM8

https://www.entrepreneur.com/article/294550

https://droga5.com/work/did-you-mean-mailchimp/

 

Links related to Spotify campaign —

http://www.investopedia.com/news/google-facebook-dominate-digital-ads-2017/

https://www.adforum.com/top5/digital-innovation/6

https://wearetribu.com/best-digital-campaigns-2017/

 

Links related to New York Times campaign —

http://adage.com/article/advertising/truth-hard-york-times-oscars-ad/308069/ 

http://www.adweek.com/creativity/the-new-york-times-tackles-government-secrecy-in-the-latest-the-truth-is-hard-to-find-spot/

https://www.fastcompany.com/40411116/the-new-york-times-shows-just-how-hard-it-is-to-find-the-truth 

 

Links related to Hyundai campaign —

http://observer.com/2015/08/newspaper-death-spiral-made-plain-in-one-chart/

https://www.theatlantic.com/business/archive/2016/11/the-print-apocalypse-and-how-to-survive-it/506429/

http://news.wgbh.org/2016/01/26/local-news/print-dying-digital-no-savior-long-ugly-decline-newspaper-business-continues

http://www.journalism.org/2016/06/15/newspapers-fact-sheet/?mobiright-demo=anchor,anchor

http://www.news5cleveland.com/news/local-news/cleveland-metro/cleveland-latest-large-city-with-newspaper-cuts-as-plain-dealer-marks-last-week-of-7-day-delivery

http://www.pharmexec.com/do-award-winning-ads-work-pharma

https://www.youtube.com/watch?v=fNmeW82fMeg

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Join Richard, Melissa, Nick, and Sophie for a podcast about marketing to Baby Boomers, Gen-X, and Millenials.

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Join us for the first all-female edition of the NMG Podcast as the team discusses the most controversial topic yet: Misogyny in Marketing. Team: Hannah, Sophie, Savanah, Melissa Running time: 42 minutes

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In episode 12, the team talks about Native Marketing from various perspectives. Is it ethical or deceptive? You can decide after listening to our 40 minute breakdown of Native Marketing on the NMG Podcast.

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In Episode 11, the team discusses the role of ethics in marketing. In the first half, each person discusses one aspect of ethics in marketing and in the second, they discuss some well-known ethical dilemmas that are common challenges for marketers. 

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In episode 10, Sophie, Melissa, Richard, Hannah, & Nick each break down an example of marketing gone wrong. Then, the team discusses marketing disasters as a group. Companies mentioned include Wells Fargo, Pepsi, Lifelock, Starbucks, and the Fyre Festival.

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