Loading Downloads
23Episodes
Management & Marketing

Marketing discussions featuring the staff of Now Media Group. Each week, different marketing topics are broken down from a variety of perspectives.

Episodes

00:0000:00

Do you know which company caused an uproar when they came out with products that were exclusively "For Her"? 

Can you name one ad that depicts fathers in a disparaging manner? 

Find out the answers to those questions in episode 23 of the Marketing Monday Podcast. Join Richard, Gloria, Jonathan, Tessa, and Nick for a podcast about the differences in marketing to men and women. 

Play Now
00:0000:00

Can you name two companies that have been accused of body shaming on social media? And which teen fashion company only sells clothing in one size: Small? 

Learn the answers to those questions and a lot more in episode 22 of the Marketing Monday Podcast. Join Jonathan, Richard, Gloria, Melissa, and myself for a discussion of Body-Shaming in Marketing and how it impacts society. 

Play Now
00:0000:00

Join Richard in his guest hosting debut, along with Melissa, Jonathan, Gloria, and Nick for a discussion about the ethics and challenges of marketing to underprivileged groups. From the shady side of Payday Loans to the ways that Big Data is able to exclude certain groups, we explore how those who are in poverty are effectively targeted by marketers. This is also the longest podcast at almost 48 minutes. 

Play Now
00:0000:00

Join us for Episode 20 of the Marketing Monday Podcast where we discuss the importance and controversy of marketing to different ethnicities. 

The team included Melissa, Jonathan, Richard, and Gloria, and the podcast runs 38 minutes. 

Play Now
00:0000:00

Ever wonder which pop-star is considered a marketing genius or what you get in a subscription to Glossy Box?

Check out Episode 19 of the NMG Podcast to find out. Join Sophie, Jonathan, Richard, Gloria, and Nick for a podcast that covers some of the most interesting things that are happening right now in the world of marketing. 

 

Play Now
00:0000:00

Can you guess which celebrity attempted a food stamp challenge only to quit four days later? 

Know which brand of Yogurt had to pay $45 million because of their claims that they boost your immune system? 

Find out these answers and more on the Now Media Group Podcast Episode 18!

Join Sophie, Richard, Gloria, & Nick for a discussion on False Advertising and how it impacts society.

 

Please remember to follow Now Media Group on Facebook and to like and share the podcast!

Play Now
00:0000:00

Join Sophie, Jonathan, Richard, Gloria, and Nick for a discussion about privacy in marketing. This episode runs 47 minutes long and talks about various aspects of how consumer privacy is impacted by marketing.

Read the rest of this entry »

Play Now
00:0000:00

Ever wonder how to determine the lifetime value of a customer? What about the most common mistakes people make on Adwords? All of these questions are answered in this episode of the Now Media Group Podcast. 

Join Jonathan, Austin, Melissa, & Nick for a podcast on effective PPC marketing.

Related Links:

http://www.powertraffick.com/ppc-trends-and-statistics

http://www.sitewit.com/2015/01/27/10-surprising-statistics-pay-per-click/

http://mgrconsultinggroup.com/ppc-study-google-adwords-industry-benchmarks/

Play Now
00:0000:00

Join our podcast team as we discuss the best digital ads of the first half of 2017 and explore the qualities that make an outstanding advertisement.

 

NMGlogo-1024x319.png

Podcast Show Notes – Best Ads So Far in 2017

Monday – July 17, 2017

 

Additional Information and Related Links:

 

 

 

Links related to Mail Chimp campaign —

http://www.adweek.com/creativity/drogas-mailchimp-campaign-wins-one-of-3-cyber-grand-prix-awarded-at-cannes/

http://www.adweek.com/creativity/the-25-best-ads-of-2017-so-far/

https://www.workato.com/blog/2017/07/mailchimp-created-weirdest-ad-campaign/#.WW0b6ITyuM8

https://www.entrepreneur.com/article/294550

https://droga5.com/work/did-you-mean-mailchimp/

 

Links related to Spotify campaign —

http://www.investopedia.com/news/google-facebook-dominate-digital-ads-2017/

https://www.adforum.com/top5/digital-innovation/6

https://wearetribu.com/best-digital-campaigns-2017/

 

Links related to New York Times campaign —

http://adage.com/article/advertising/truth-hard-york-times-oscars-ad/308069/ 

http://www.adweek.com/creativity/the-new-york-times-tackles-government-secrecy-in-the-latest-the-truth-is-hard-to-find-spot/

https://www.fastcompany.com/40411116/the-new-york-times-shows-just-how-hard-it-is-to-find-the-truth 

 

Links related to Hyundai campaign —

http://observer.com/2015/08/newspaper-death-spiral-made-plain-in-one-chart/

https://www.theatlantic.com/business/archive/2016/11/the-print-apocalypse-and-how-to-survive-it/506429/

http://news.wgbh.org/2016/01/26/local-news/print-dying-digital-no-savior-long-ugly-decline-newspaper-business-continues

http://www.journalism.org/2016/06/15/newspapers-fact-sheet/?mobiright-demo=anchor,anchor

http://www.news5cleveland.com/news/local-news/cleveland-metro/cleveland-latest-large-city-with-newspaper-cuts-as-plain-dealer-marks-last-week-of-7-day-delivery

http://www.pharmexec.com/do-award-winning-ads-work-pharma

https://www.youtube.com/watch?v=fNmeW82fMeg

Play Now
00:0000:00

Join Richard, Melissa, Nick, and Sophie for a podcast about marketing to Baby Boomers, Gen-X, and Millenials.

Play Now

Load more